Role
UI UX Designer
Platform
Web & Mobile
Overview
Goal
Simplify the video creation and editing journey
Improve usability and navigation
Maintain familiarity with existing design patterns while enhancing experience
Create consistent experiences across web and mobile
Research & Competitive Analysis
To understand industry standards and identify gaps, I analyzed similar AI video editing platforms such as:
FastCut AI
Submagic
Jupitrr
Key Insights:
Faster onboarding and editing flows are critical
AI suggestions should feel assistive, not overwhelming
Clear hierarchy and progressive disclosure improve usability
Mobile experiences often lack depth compared to web
Focused on user-first workflows rather than just visual improvements
Created clear step-by-step flows for project creation and editing
Used existing design patterns to maintain familiarity
Ensured consistency across web and mobile
Reduced cognitive load through better layout and hierarchy
Key Features Designed
Dashboard (project overview and quick actions)
Create New Project (video upload flow)
AI-assisted Editing Interface
Timeline & Editing Controls
Project Management
